Matt Plavnick

Bio

Matt helps lawyers, law firms, and marketing and business development professionals connect with target audiences to earn new business and grow revenue. Since 2010, Matt has provided marketing and business development support to clients ranging from nationally recognized boutiques to Am Law 50 firms.

Curious by nature (he once spent a winter in Antarctica!), Matt is fascinated by how clients buy and lawyers sell—and closing the gap between the two. He asks key questions to reveal new opportunities and uncover lawyers’ and marketers’ unique advantages. Matt prioritizes critical thinking and creativity in client service.