About Evolve Law

With EvolveLaw’s help, law firms have set and executed strategies resulting in increased market share; mergers and talent acquisitions; practice integration along industry lines; improved governance, compensation and advancement systems; better staffing models; executable succession plans, and more.

In every engagement, EvolveLaw delves deeply into the firm’s culture and history to ensure firms adapt in ways that maximize “staying power” and competitiveness, and blends best practices and innovation to help firms set and meet business goals.

Our Team

Roxanne Jensen, Law Firm Business Planning

Roxanne is the Founder of EvolveLaw.  For over 10 years, she has helped law firms large and small, from coast to coast, with complex business issues such as strategic planning and execution, compensation, governance, M&A, succession planning, and lateral growth.  Before her consulting career, she practiced law at Morrison Foerster for 7 years in Antitrust and IP litigation, and served as a Managing Partner for more than 2 years.  .

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EvolveLaw’s Independent Consultants

Bill Horton, Financial Analysis & Counseling

Bill’s top-tier strategic financial analysis and advice add tremendous value to EvolveLaw’s services.  Bill has  served as a law firm CFO and has consulted on financial and tax issues for many law firms and other professional services businesses.

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Steve Daitch, Firm Culture & Values

Steve is an expert in law firm businesses, and his customized surveys and analysis of Law Firm Culture and Law Firm Values are an incredible value-add in EvolveLaw’s strategy and growth projects.

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Patrick Moya, Strategic Recruiting

Patrick is a strategic recruiter whose approach leads to remarkable results, and whose knowledge of the legal talent market is deep and wide. He is an essential partner in executing law firm growth initiatives.

Patrick is the President & Principal of Quaero Group.

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Matt Plavnick, Business Development & Marketing

Matt helps lawyers, law firms, and marketing and business development professionals connect with target audiences to earn new business and grow revenue.

Matt is the Founder & Principal of Axis Marketing Strategies.

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Evan Parker and Kathleen Fredriksen, Data Analytics

Dr. Evan Parker and Kathleen Fredriksen help law firms and other businesses use data science to solve complex business issues.  Their work has helped law firms in the AmLaw 50 and beyond to identify and vet merger and acquisition candidates, expand geographically, identify and act on core industry strengths,  and gain market share.

Evan is Founder and Kathleen is co-Founder and Managing Director of Parker Analytics.

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Denise Gaskin, Leadership and Teamwork Training and Well-Being Initiatives

Denise is an experienced and innovative leadership and teamwork coach, who is also an expert in law firm culture, communications, and collaboration.  As a former law firm COO, she understands law firm leadership and operations from the inside out.  In addition to her coaching work, she currently serves as the Executive Director of the Institute for Well-Being in Law.

Denise is the Founder & Principal of Ravenwork Consulting.