Roxanne Jensen, Founder and Managing Director of EvolveLaw, worked as a consultant for a mid-sized Rocky Mountain regional firm to help set, refine, and execute a comprehensive strategy in the New Normal legal marketplace.  Roxanne’s work was pivotal to the firm’s eventual merger of equals with an out-of-market western firm.

EvolveLaw’s client was a market-dominant mid-sized firm — one of the few remaining larger, independent and foundational firms in its HQ city. Today’s market demands that firms in this position compete with an ever-growing list of national firms setting up shop in its market. The client wanted and needed to adapt and grow to meet this challenge.